Privacy policy

Last updated: May 2026

1. Introduction

Archive Brand Clothes (“ABC”, “we”, “us”) respects your privacy and takes data protection seriously. This policy explains what data we collect, why we need it, how we protect it, and what rights you have.

This policy applies to everyone who visits abcclothes.world or places an order with us.

2. Definitions

Personal data — any information that identifies or can identify you as a person.

Processing — anything we do with that data: collecting, storing, using, transferring.

Controller — Archive Brand Clothes. We decide what data is collected and what it’s used for.

Processor — a third party (like Stripe or DHL) that handles data on our behalf.

3. What we collect

When you register or place an order:

Full name
Email address
Phone number (needed for delivery)
Shipping address and billing address
Payment details — processed directly by Stripe, we never see or store your full card number

Order information:

What you bought, when, and for how much
Delivery address and tracking details

When you use our site:

IP address
Browser and device type
Pages you visited and how long you stayed
Where you came from (referrer)
Products you viewed or added to cart

This is collected via Google Analytics and cookies.

When you contact us:

The content of your message
Your conversation history with our support
Any files you send us

4. Why we process your data

We process your data based on the following legal grounds:

To fulfil your order — processing payments, shipping your package, sending order confirmations, resolving issues.

Legal obligations — tax records, fraud prevention, compliance with applicable laws.

Legitimate interest — improving the site, understanding what works and what doesn’t, keeping things secure.

Your consent — if you signed up for marketing emails. You can withdraw this at any time.

5. How we use your data

We use it to process and ship your order, keep you updated on delivery, respond to your questions, and handle returns.

For analytics — to understand how the site is used and improve it.

For communication — order confirmations are always sent. Marketing emails about new collections are only sent if you agreed to receive them.

What we don’t do:

We don’t sell your data
We don’t share it with advertising companies
We don’t use it for targeted ads on other platforms
We don’t share it without your consent, except where the law requires it

6. How we protect your data

256-bit SSL encryption across all pages
Payments handled by Stripe, PCI-DSS Level 1 compliant
Data stored on secure servers in protected data centers
Only staff who need access to data have it
All staff sign a confidentiality agreement
Regular security audits

7. Third-party services

We work with the following partners:

Stripe — payment processing. PCI-DSS compliant. We never receive your full card details. Privacy policy: stripe.com/privacy

DHL Express and FedEx — delivery. They receive your name, address, and phone number — only what’s needed to deliver your order. Privacy policies: dhl.com and fedex.com

Google Analytics — site performance analytics, anonymized. No access to payment data. Privacy policy: google.com/policies/privacy

These companies cannot use your data for their own marketing.

8. How long we keep your data

Order and payment records — 7 years (tax law requirement).

Support and returns history — 3 years (for dispute resolution).

Marketing preferences — until you unsubscribe.

Account data — until you ask us to delete it.

After these periods, data is deleted securely. We may keep anonymized aggregate statistics.

9. Your rights

For EU customers (GDPR):

Right to access — you can request a copy of all data we hold about you.

Right to rectification — you can ask us to correct inaccurate or incomplete data.

Right to erasure — you can ask us to delete your data, unless we’re legally required to keep it.

Right to restrict processing — you can ask us to limit how we use your data in certain situations.

Right to data portability — you can receive your data in a structured format and transfer it to another service.

Right to object — you can object to certain types of processing.

Right to complain — if you believe we’ve violated your rights, you can file a complaint with your national data protection authority.

For California customers (CCPA):

Right to know — what data we collect, use, and share.

Right to delete — you can ask us to delete your personal data (with legal exceptions).

Right to opt out — you can opt out of the sale of your data. We don’t sell it, but the right stands.

Right to non-discrimination — we will not treat you differently for exercising any CCPA rights.

To exercise any of these rights: Email abc@archivebrandclothes.com, tell us what you need, and confirm your identity. We’ll respond within 30 days.

10. Your account

From your account you can view and update your name, email, phone number, and delivery address, and see your order history.

To delete your account entirely, email abc@archivebrandclothes.com. We’ll process the deletion within 30 days. Note that data we’re legally required to keep (like tax records) will remain according to the retention periods in section 8.

11. International data transfers

We may process your data across different countries. If data is transferred from Europe to countries without equivalent data protection standards, we use Standard Contractual Clauses approved by the European Commission.

Questions about this — write to us.