Archive Brand Clothes (ABC) is a brand founded by Rifkat, known under his creative nickname Rifflex.
Years of experience as a fashion photographer for major brands, combined with a deep appreciation for urban aesthetics, shaped the vision for his own clothing line. The journey began with a desire to reinterpret classic looks inspired by archival fashion — reimagining familiar silhouettes and blending past trends with future technologies.
The brand’s philosophy is captured in its slogan: “Everything new is well-forgotten old.” This is clothing for those who honor history, embrace experimentation, and express their individuality through thoughtful simplicity.